Optimising 1 keyword at a time
SEO Optimising for a single keyword/phrase is simple, but it does take time. Many people fail at this when they try to cut corners. Here’s how to do it properly:
Rule 1: One word, one page. Many pages can be devoted to a single keyword but not vice-versa.
Rule 2: The more content on the page, the better. There is no limit for SEO, but there is a limit for ‘user experience’ so find the right balance (helpful tip: use div tags to create tabs on your page so you can pack the ‘page’ full of content without drowning users in text). Absolute minimum is 400 words; 800 words or more is ideal.
Rule 3: The page should talk ONLY about the keyword/phrase you’re targeting. You can’t say one thing and writeabout another.
Rule 4: Repeat the keyword/phrase in the article more times than you repeat any other descriptive word or phrase. For example, when optimising a page for the keyword ‘Ferrari’ make sure not to repeat the word ‘engine’ too many times so as to overshadow your target keyword. That confuses the search engines. But don’t repeat the keyword more than you have to either. Just ensure it’s the most popular term on the page.
Here’s how to optimise your page:
1. Pick your keyword.
2. Write the page.
3. Write a title tag with the exact keyword you’re targeting as the first part of the title and a small marketing pitch to increase your clickthrough rate.
4. Write a great description of the page and your services for the meta description tag.
5. Link to this page from other pages on your site that are relevant to this keyword/phrase.
6. Get other sites to link directly to this page with the keyword/phrase as the anchor text. Do this monthly and as many times as is needed.
That’s it! You should see results between two days and three weeks. If your keyword is very competitive, it will take more back links and time but you will achieve page one as long as all your competitors have not read this article. Try it now!